So Keith asks ‘anyone want to clue me in as to why all I’ve been seeing around of late is Gmail, Gmail and more Gmail?’. Because, as far as I can gather, Gmail is one of the most successful and innovative viral campaigns ever.
Start off with something the piques people’s interest – how about a gig of email memory – sounds pretty impressive compared with the competition. Tell everyone about it, but only hand out the beta test to a select few. And then the stroke of genius: give the select few 6 invites each so that a handful more people can join in and feel special. Then hand out 6 more invites to the invitees and let their friends feel special too. And so it goes on – a controlled exponential increase in uptake. Soon everyone who wants one will have a Gmail account and they’ll all feel privileged to do so, because remember you can’t apply – it’s invite only. Bloody brilliant. And yes I have got one, and who knows maybe I’ve got some invites too.