Font classifications have many issues, but chief among them is that they are data-centric and not user-centric. Font classifications provide boxes in which to put fonts, but if you – the visual designer – don’t know which boxes to look in, retrieving fonts to address given design requirements can be difficult.
Put more specifically, font classifications pigeon-hole fonts by historical or visual attributes, but not by role, sentiment, emotional impact, mental association, idiosyncrasies, technical features, stylistic variety, societal characteristics, internationalisation, technical concerns, or many other ways that a visual designer may be approaching font selection. I want to change that, but it won’t be easy, and I’ll need some help (more on that later).
The thing is, there is no one font classification system to rule them all. In fact there is a huge number of classification systems. A British Standard for (BS 2961) does – or did – exist, but that seems to have been abandoned fifty years ago. It was based on the Vox-ATypI system which was adopted by ATypI (the Association International Typographique) in 1962. The Vox-ATypI system was compiled by Maximilien Vox in 1952 and reflected the availability of fonts at the time, the vast majority of which were historical serif body text fonts. Sans-serif and slab-serif fonts are not well served by the classification, and fonts for use at heading and display sizes are almost completely ignored.
In addition to its Victorian bias, the Vox-ATypI category names are also arcane and cryptic. Consider the serif categories ‘Garald’ and ‘Didone’. These words are constructs of 16th and 19th Century type designers Garamond & Aldus Manutius, and Didot & Bodoni. These labels will clearly mean little to most designers without a formal typographic education. Admittedly Fontdeck uses both these terms in its font browsing system, although it incorporate other classifications and tagging to provide further routes for finding and filtering.
Earlier this month, the type designer Ray Larabie began a thread on Typophile by saying “conventional font categories are practically useless to me.” With this, Larabie posted a very different list of categories which he uses to classify his fonts, almost all of which “fall under decorative or sans-serif”. The ensuring conversation with other type designers is well worth a read.
Font description schemes
Font classifications provide single words with which to categorise fonts, but font description schemes, such as Panose, go a step further and provide systematic facets by which to describe fonts. In 2002 Catherine Dixon presented a font description scheme which nicely combined the historical background of the font (‘sources’) with an eight-facet visual analysis of the typeface (‘formal attributes’). The really clever bit was the layering on ‘patterns’. The afore-mentioned Didone classification is a ‘pattern’ that can be described by a combination of source and formal attributes, thus affording the system a kind of shorthand and backwards compatibility into font classifications. But more importantly, the system enables fonts now, and in the future, to be precisely described and grouped, and whats more its inherently designed to be extensible with the possible addition of new sources, formal attributes and patterns.
But that said, Dixon’s system is still data-centric rather than user-centric, and still only describes what the font looks like. So if you know what visual characteristics you want in a font, and you know what terms like ‘ball terminal’ means then it could be of use; otherwise perhaps not.
I don’t want to design a new font classification system
Categories, taxonomies, classifications are dependant on time, context and target group: what is good for a typographer isn’t the same that’s good for a discerning customer. – Riccardo Sartori
Neither do I want to design a new type description scheme. Want I do want to design is a new way for visual designers to find fonts which specifically suit their needs and the needs of their clients. This means approaching things by way of a user-centred design process.
This is where you come in
As a starting point, I have extracted around forty tags from the hundreds used by foundries to describe their fonts on Fontdeck. The tags I’ve selected deliberately vary from reasonably understandable words like ‘news’, ‘wide’ and ‘romantic’ to more esoteric terminology such as ‘fat face’, ‘monoline’ and ‘spurless’.
Using the splendid tool OptimalSort, I’ve created an online open card sort for these tags. If you’re a web designer or anyone who has a professional interest in fonts, what I’d really like you to do is run the card sort by organising the tags into groups and giving those groups labels. A few keen people have done the exercise already, and on average a full sort is taking 8 minutes. If you are short of time, you don’t need to finish organising all the tags, but please do label all the groups you create. If there are some tags that you simply don’t understand (quite likely) then feel free to leave them unsorted – that’s useful data in itself.
Once I’ve got enough responses to reveal significant patterns, I will stop the exercise and publish the results here, including dendrograms and other UX goodness.
Card sorting is a classic go-to tool for the user experience designer and I’m hoping this research will give clarity to some ideas I’m forming about how to provide better ways for designers to find fonts that meet their specific requirements. Obviously some of that thinking may well end up on Fontdeck, but I’ll continue to publish ideas here beforehand for everyone to consider. I really welcome your thoughts too, especially if you are a designer who finds that current systems don’t help much in the finding of suitable fonts.